February 2019
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Buyers Guide

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What type of audience uses e books?

I was thinking of publishing a guitar buyers guide. I was wondering what kind of audience uses e books as my book would be geared mainly to guitar players; probably new players and intermediate level players shopping for a new guitar.

i'm not aware of any study of music lovers that assesses whether they read ebooks, but the overall audience for ebooks is rising very fast. in 2009 a study claimed that predominantly internet-savvy, educated people read ebooks: http://www.marketingprofs.com/charts/2009/3271/e-books-attract-internet-savvy-educated.

this year pew research came up with this: http://pewresearch.org/pubs/2236/ebook-reading-print-books-tablets-ereaders; "some 43% of Americans age 16 and older say they have either read an e-book in the past year or have read other long-form content such as magazines, journals, and news articles in digital format on an e-book reader, tablet computer, regular computer, or cell phone."

in your shoes, i'd go and check some of the large online stores (amazon, barnes&noble, kobo, sony) for ebooks on musical instruments and playing them, and see whether there seems reasonable activity around them (reviews, ratings). my guess would be that people who like music are already more net-savvy than average because of digital downloads, so they're also more likely to read ebooks.

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